Advertising Cost of Spend (ACoS) is a significant part of Amazon Pay Per Click. The ACoS metric determines your advertising strategy. This metric measures your Amazon success and…
Michael MorganFebruary 8, 2019
Since Wayfair is a company that spends $450 million a year on advertising, we're pretty sure they are experienced in positioning a brand to drive purchases.…
Michael MorganJanuary 25, 2019
While Amazon is significantly more quiet about their algorithm; it doesn't mean that we can't find the best ways to influence it. When it comes…
Michael MorganOctober 7, 2018
Before you throw me into a sci-fi folder or cast me out into technological oblivion - let's talk about AR real quick (augmented reality). If…
Michael MorganSeptember 25, 2018
It almost sounds ironic when you start to think about Amazon and small businesses in the same sentence. However, that shouldn't be the case -…
Michael MorganSeptember 19, 2018
When it comes to advertising, particularly in eCommerce, Amazon is spending a ton of energy and effort by creating a holistic, scalable platform. Historically, that…
Michael MorganSeptember 5, 2018
IIf you've been paying attention in the eCommerce space, you've probably noticed the growing mentions of Walmart.com and their amazing efforts to fend off Amazon's…
Michael MorganAugust 17, 2018
Amazon Prime Day is a day of deep discounts, product discovery and retail megalomania. TIME: Starts at 3 p.m. EST on Monday, July 16 and…
Michael MorganJuly 12, 2018