IIf you’ve been paying attention in the eCommerce space, you’ve probably noticed the growing mentions of Walmart.com and their amazing efforts to fend off Amazon’s merciless march towards retail domination.
How are they doing it? Numerous ways – which is awesome.
They are mainly focusing on omni-channel and seriously, why wouldn’t they? They are the largest brick-and-mortar retailer in the United States and are using their physical presence to reinforce their newer programs.
Think about the last time you visited a Whole Foods. Notice all the Amazon branding? Walmart has this built-in.
Don’t get me wrong – Amazon is still dominant but there is clearly a #2 player.
Amazon’s online U.S. market share has risen to 46% in 2017 from 24% in 2012 while Walmart’s also rose to 4.3% from 2.9% during the same period to take the No. 3 spot, up from No. 4, according to Euromonitor. EBay, while still No. 2, saw its share decline to 7.4% from 8.7%. (Forbes)
Walmart said U.S. online sales climbed 40 percent during the quarter — a sign that changes like a new website redesign and grocery delivery options are paying off — and the company is still anticipating an increase of 40 percent for the full year. In prior quarters, Walmart’s digital sales growth had moderated somewhat from a 50 percent jump logged in the third quarter of last year. (CSNBC)
As a multichannel merchant, this should be music to your ears.
Diversification of distribution is not only extremely healthy for your catalog and overall sales health – it’s also great for the market.
I’ve been extremely pleased with the design overhaul and usability of Walmart Supplier Center – which is the back-end extranet they provide sellers to add/manage their products on the platform.
If you are familiar with RetailLink – Supplier Center will be a walk in the park. Applying to sell on the marketplace is straight-forward, but be ready to fully commit. They have high expectations for their merchants.
Supplier Center is where you are able to:
- Edit your product content
- Add images to your catalog
- Load keywords into the system
- Load and manage inventory files
- Add new products
- Manage customer orders
- Submit tickets for help
If you have more questions, head over to the Walmart Marketplace FAQs here: https://marketplace.walmart.com/FAQ
Want to learn more? We’ve got you covered.
If all looks good and selling on Walmart makes sense for your brand – I’d highly suggest it.
In a world of increasing marketplace fees, Amazon continues to pass the burden to manufacturers and I’m sure you’ve noticed. It’s always possible to find yourself in a scenario where selling a specific product on Amazon becomes a heavy burden (and sometimes unprofitable).
If you need help figuring everything out, let our multichannel acceleration team spearhead your efforts. We have added thousands of products to Walmart.com and understand the steps required to become a healthy Walmart partner.